Pinterest: Where women go to organize their dream closets, get
exercise tips and save recipes for cakes they’ll never bake. But where
the virtual bulletin board is great for setting goals and daydreaming, SkinnyScoop wants to take these dreams and turn them into action.
Launched in San Francisco, SkinnyScoop’s site targets women -–
specifically moms –- to combine the whimsicalness of Pinterest with
reality of a modern-day sewing circle. Women can create social lists
akin to Pinterest
boards, but can also join in on relevant discussions and follow other
users. The startup announced $1 million in seed funding today.
“SkinnyScoop takes the offline conversations between women that
happen everywhere, everyday, and moves them online bringing value to
both the tastemakers and the women they influence,” says CEO Eden
Godsoe. “We rarely have time these days to read long articles or sift
through email chains to figure out what book to read, app to download or
gift to buy.”
After signing up for a free account via email or Facebook login,
SkinnyScoop provides you with pre-sorted lists like “Books I couldn’t
put down” and “Favorite baby toys,” but also leaves the option of
creating your own lists. The idea is women will take recommendations
from style mavens down the block or their best friend more seriously
than random images found on the Internet.
Images are auto-populated and lists can be shared across social
networks. Godsoe sees potential for women bloggers, who can embed their
recommendations into a visual list on personal sites.