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SkinnyScoop Brings the Conversation Into Pinterest-Style

Pinterest: Where women go to organize their dream closets, get exercise tips and save recipes for cakes they’ll never bake. But where the virtual bulletin board is great for setting goals and daydreaming, SkinnyScoop wants to take these dreams and turn them into action.

Launched in San Francisco, SkinnyScoop’s site targets women -– specifically moms –- to combine the whimsicalness of Pinterest with reality of a modern-day sewing circle. Women can create social lists akin to Pinterest boards, but can also join in on relevant discussions and follow other users. The startup announced $1 million in seed funding today.

“SkinnyScoop takes the offline conversations between women that happen everywhere, everyday, and moves them online bringing value to both the tastemakers and the women they influence,” says CEO Eden Godsoe. “We rarely have time these days to read long articles or sift through email chains to figure out what book to read, app to download or gift to buy.”

After signing up for a free account via email or Facebook login, SkinnyScoop provides you with pre-sorted lists like “Books I couldn’t put down” and “Favorite baby toys,” but also leaves the option of creating your own lists. The idea is women will take recommendations from style mavens down the block or their best friend more seriously than random images found on the Internet.
Images are auto-populated and lists can be shared across social networks. Godsoe sees potential for women bloggers, who can embed their recommendations into a visual list on personal sites.

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